"Transforming Tradition Through Technology"
The Spark of TenderBrew: A Founder's Journey
Priah grew up cherishing her mother’s kallappam, a fluffy rice pancake infused with palm toddy, a fermented coconut palm sap that added a unique tang. To Priah, toddy wasn’t just a drink—it was a tradition, a taste of home, and a spark of inspiration. In the USA, where fresh toddy was unavailabl
The Spark of TenderBrew: A Founder's Journey
Priah grew up cherishing her mother’s kallappam, a fluffy rice pancake infused with palm toddy, a fermented coconut palm sap that added a unique tang. To Priah, toddy wasn’t just a drink—it was a tradition, a taste of home, and a spark of inspiration. In the USA, where fresh toddy was unavailable, Priah, a PhD scientist, saw potential to recreate its essence with coconut water, modern fermentation, and clean ingredients, targeting a thriving health-conscious market.
In her Malden, MA kitchen, Priah tirelessly experimented, her counters filled with fizzing mason jars to recreate toddy’s essence. Pushing for innovation, she developed a proprietary, patent-pending process using clean ingredients, capturing toddy’s sweet-tart flavor in low and no-alcohol variants. Friends raved about it. This unique process gives TenderBrew LLC a competitive edge, securing first-mover advantage in a rapidly growing market.
TenderBrew LLC is launching Tenderbrew’s Kallū , a low-alcohol product and Kallucha, no-alchohol variant both named after "Kallu," the term for palm toddy in Tamil language. Each can, steeped in tradition, carries her ancestors’ legacy into a modern, health-focused market. TenderBrew isn’t just a drink—it’s Priah’s fusion of heritage, science, and innovation, redefining refreshment.
KALLU A Modern Drink Rooted in Ancient Tradition
For centuries, in sun-drenched coastal villages of India, toddy tappers performed a sacred ritual, collecting sweet, milky sap from the coconut palm to create a revered beverage known as "kallu." This effervescent elixir, celebrated for its natural goodness, was a symbol of community and cel
KALLU A Modern Drink Rooted in Ancient Tradition
For centuries, in sun-drenched coastal villages of India, toddy tappers performed a sacred ritual, collecting sweet, milky sap from the coconut palm to create a revered beverage known as "kallu." This effervescent elixir, celebrated for its natural goodness, was a symbol of community and celebration, a tradition passed down through generations.
In the modern world, we were inspired by this rich heritage. Our mission was to revive the ancient drink for a new generation. We perfected a modern, organic process, ensuring every drop is fresh and pure, creating a bridge between past and present--a modern, healthy beverage that honors the soul of an ancient tradition.
